Whether you’re selling a piece of property, or a piece of ‘siobak’ (roasted pork). It is important to not only maintain your brand image, but ensure your customers stay informed about you. This is where sales kits come in. Remember, customers only buy from Who/What they know – The more they know, the higher the chances.
A sales kit represents your business and contains information on your company capabilities, the management and accolades. Depending on the nature of your business, it may also contain a description of your product and services and add-ons.
An attractive sales kit can create a lasting impression with your potential clients and spark conversations to further cement relationships. In this digital age, an eye-catching sales kit can potentially go viral via referrals.
Print and digital work best together in your marketing mix. Although a printed sales kit can be quite costly (especially for micro and small-medium enterprises) there are ways to reduce production costs with a bit of creative ingenuity. That said, even a PDF sales kit can do well for you in the area of leads generation – and you only need to do it once.
The short answer: Very likely to.
Long answer: A sales kit can not only enhance your company’s brand image and as your company’s brand becomes more recognizable, it also encourages customers to lean towards your products over others. Customers are more likely to choose a brand based on familiarity and knowledge of its product line. This is also converted to word-of-mouth referral sales, so the potential of just one sales kit is quite unlimited.
Digital sales kits are the way to go, from a cost-effective & environmentally-conscious PoV. I hope this article will share some useful information and interest you in creating sales kits for your company. If you wish to know more, please feel free to email me at firstname.lastname@example.org – Ken