‘Infographics’ is a combination of “information” and “graphics”– a visual interpretation of data that makes the content more engaging and memorable. From daily instruction manuals to business charts that want you to focus only on the key information.
Infographics can be static or dynamic (depends on the hardware). Static infographics are the most common type as they can be produced quickly for print and digital publication (i.e. PDF or HTML). Dynamic/Interactive infographics bring life to your content with animation and user interactions. The most common ones we see today are still static infographics via PDFs or HTML mailers. Concept-wise they seem to fall under these three categories:
> CHARTS & GRAPHS – this is the simplest way to communicate figures visually.
> ILLUSTRATIVE INFOGRAPHICS – Information is communicated via illustrations & graphics.
> ILLUSTRATIVE STORYTELLING – Information is communicated and visualized as a theme.
Infographic breaks down data and jargon to bite size information, which allows consumers to quickly absorb key points. The information is presented in a way that is universally understood by readers regardless of culture and language differences.
Infographics can position you as a thought leader. They are often used in marketing campaigns to sway opinion and influence decision making. Infographics can also be easily shared across different platforms and devices, going viral and reaching out to more intended-audiences via social media.
Infographics are powerful conversion tools. I hope this article will share some useful information and interest you in creating infographics for your own business. If you wish to know more, please feel free to email me at firstname.lastname@example.org – Ken